Cause related marketing
Would you like 48% of consumers to switch to your brand from your competitors?
Recent research has highlighted the significant commercial benefits of an on-pack charity partnership. When given the choice of comparable competitor brands, a half of those surveyed said they would choose the brand with a charity affiliation.
Increase your sales, long term customer loyalty or awareness of a new product by using the National Osteoporosis Society’s logo on your products and/or marketing materials.
With so much competition, identifying a unique selling point that sets your product apart from the rest is increasingly difficult. If your product has a positive impact on bone health, we would love to help you increase sales. By sub-licensing our logo and placing it on your packaging, you are making it clear to your customers that you have a trustworthy, credible brand.
Vitabiotics have been a Cause Related Marketing partner for 14 years. Dr Kartar Lalvani OBE, The President of the company explained why they decided to work with the National Osteoporosis Society:
‘The charity’s logo displayed on our Osteocare packaging and website provides our consumers with added confidence and we are able to access new audiences through marketing and events. We look forward to a long and continuing relationship with the National Osteoporosis Society, working together for better bone health.’
We have CRM partnerships with Vitabiotics, Tropicana and Yoplait UK.
To find out more about cause related marketing and the National Osteoporosis Society, please contact Diane Ferraby by emailing corporate@nos.org.uk or call Diane on 01761 473269.